As you can see, this is the flow of SEO Toolbar.
As you surf the web the SEO Toolbar pulls useful market research data right into your browser, including:
Link Information
- Links: (Yahoo! linkdomain) shows a rough estimate of the total number of links pointing at a domain
- Page Links: (Yahoo! link) shows a rough estimate of the total number of links pointing at a page
Under the advanced information button you can also see details like
- Uniqe linking domains: this comes from the fine folks at Majestic SEO
- .edu Link: (Yahoo! .edu linkdomain ) shows a rough estimate of the total number of .edu links pointing at a domain
- .edu Page Link: (Yahoo! .edu link ) shows a rough estimate of the total number of .edu links pointing at a specific page
- .gov Link: (Yahoo! .gov linkdomain ) shows a rough estimate of the total number of .gov links pointing at a domain
Directory Information
- Dmoz: searches the Google Directory to count the total number of pages from a site that are listed in DMOZ, and the total number of pages listed in DMOZ that reference that URL.
- dir.yahoo.com: is a site listed in the Yahoo! Directory or not
- BOTW: is a site listed in the BOTW Directory or not
Other Competitive Details
- PR: (Google PageRank) an estimated measure of global link authority
- Age: age pulled from Archive.org, shows the first time a page was indexed by Archive.org's spider. The theory is that if Archive.org found a page so did many of the major search engines.
Advanced Information Button
Clicking on the advanced information button allows you to bring up a lot of SEO related details, including
- Site background information
- Site links
- Page links
- Directory listings
- Traffic estimates
- Social media information from popular social bookmarking and social news sites
And you can easily export all this data.